Results disclaimer

Impact Lab LLC (“Impact Lab”, “we” or “us”) works to improve our clients’ marketing results. This page explains, plainly, what we can and cannot promise, and how to read the examples on impactlabgroup.com (the “site”).

1. Results vary and are not guaranteed

Every business is different. The results of SEO, paid advertising, creative content and analytics work depend on many factors, so we cannot guarantee any specific outcome, such as rankings, traffic, leads, sales, revenue, return on ad spend or cost per result. Past or typical results, where shown, do not predict future results.

2. Factors outside our control

Many things that affect marketing performance are beyond our control, including:

• Platform changes: changes to the algorithms, policies, ad review decisions, auction costs and tracking rules of search engines and ad platforms such as Google, Meta and TikTok.
• Market conditions: demand, seasonality, the economy and changes in customer behavior.
• Competition: what competitors spend, offer and publish.
• Budget: the size and consistency of your ad spend and marketing investment.
• Your product and offer: pricing, quality, reviews, stock and how well the offer fits the market.
• Your website: speed, design, checkout or lead forms, and technical issues.
• Client execution: timely approvals, access and information, sales follow-up, customer service and fulfillment.

3. Examples, figures and sample dashboards

Any figures, charts, sample dashboards, ad mockups or other examples on the site are illustrative unless we clearly state otherwise. Where they are labeled, for example as “Sample data” or “Concept preview”, they do not show the results of a real client and should not be read as a prediction of what you will achieve.

4. Testimonials and case studies

No client testimonials, reviews or case studies are currently shown on the site. If we add any in the future, we will update this page to explain them.

5. Projections in proposals

Proposals, audits and consultations may include projections, forecasts or targets. These are estimates based on the information available at the time and on assumptions about factors like budget, market conditions and platform performance. They are not promises, and actual results may be higher or lower.

6. Not financial, legal or tax advice

Nothing on the site is financial, investment, legal or tax advice. Decisions about your budget, pricing and business strategy are yours. Please speak to a qualified professional about your specific situation.

7. Signed agreements prevail

If a signed client agreement or proposal sets out specific commitments, that document governs your engagement. See also our terms of use.

8. Contact us

Questions about this disclaimer? Email hello@impactlabgroup.com.