Question 1

What does Impact Lab do?

Accepted Answer

We help businesses grow online through four connected services: Brand Discovery (SEO), Performance Marketing (paid ads), Creative Content (visuals, designs, UGC and ad creatives) and Analytics & Optimization (tracking, dashboards and continuous improvement).

Question 2

Who do you work with?

Accepted Answer

Local small businesses, e-commerce and DTC brands, startups and tech companies, and mid-size and B2B companies. Every plan is tailored to how you sell.

Question 3

Do you work with businesses outside the US?

Accepted Answer

Yes. Impact Lab is fully remote and works with clients anywhere in the world.

Question 4

Who will I actually work with?

Accepted Answer

The founder, directly. There's no account manager in the middle and no handoff to a junior team.

Question 5

How much does it cost?

Accepted Answer

Every engagement is custom-quoted. Pricing depends on your goals, your channels and the model that fits best: a monthly retainer, a one-off project, a performance-based deal or a package. Book a free consultation and you'll get a clear proposal, with no obligation.

Question 6

Why don't you publish prices?

Accepted Answer

Because a local clinic running one Google campaign and an e-commerce brand scaling across three ad platforms need very different amounts of work. A custom quote means you only pay for what moves your numbers.

Question 7

Is the consultation really free?

Accepted Answer

Yes. The consultation is free and comes with no obligation. If we're not the right fit, we'll tell you.

Question 8

What happens after I book a call?

Accepted Answer

We talk through your business, your goals and your current numbers. If there's a fit, you receive a clear proposal with the recommended plan and engagement model. There's no pressure to sign anything.

Question 9

Do I own my ad accounts and data?

Accepted Answer

Yes. Your ad accounts, pixels, analytics and data stay in your name. We work inside them with the access you grant, and you keep everything if we ever part ways.

Question 10

How do you report results?

Accepted Answer

You get a dashboard you can open any time, plus regular plain-English reports that explain what happened, why, and what we're doing next.

Question 11

What do you need from me to get started?

Accepted Answer

Your goals and current numbers, access to the relevant accounts (ad platforms, analytics, website) and any brand assets you already have. We'll guide you through granting access safely.

Question 12

How fast will I see results?

Accepted Answer

Paid ads start producing data within days, and it usually takes a few weeks of testing to find what works. SEO compounds more slowly and typically takes several months. We'll set honest expectations for your situation on the first call.

Question 13

Do you guarantee results?

Accepted Answer

No, and be wary of anyone who does. Results depend on your market, product, budget and platforms that change their rules often. What we do guarantee is transparency: you'll always see exactly what's working and what isn't.

Question 14

Which ad platforms do you work with?

Accepted Answer

Mainly Meta (Facebook and Instagram), Google (Search and Shopping) and TikTok. We recommend the platforms most likely to reach your customers, not all of them at once.

Question 15

Do you build websites?

Accepted Answer

Website design isn't one of our services. Our SEO work identifies on-page improvements and our analytics work sets up tracking on your existing site, and we're happy to work alongside your web developer.

Question 16

What's included in the free audit?

Accepted Answer

We review four areas: SEO and your website, your ad accounts, your creatives, and your tracking and analytics. You get a written report within 48 hours, then we walk you through it on a call.

Question 17

Is there any obligation after the audit?

Accepted Answer

None. The report is yours to keep and act on, with or without us.

Question 18

What do you need from me for the audit?

Accepted Answer

Your website address and a few details about your goals. If you'd like your ad accounts or analytics reviewed, we'll explain how to grant read-only access. Questions? Email hello@impactlabgroup.com.

General

Pricing

Working together

Services & results

Free audit

Questions, answered.